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Moscow Museum of Modern Art

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About the Museum

MMOMA is the first Russian state museum with a specialization in the art of the twentieth and twenty-first centuries. It was founded in 1999 and consists of six sites. Five are located in the historic center of the city and mainly host temporary exhibitions. The sixth site, the Vadim Sidur Museum, is in the Perovo District.

More than 60 projects are presented annually at the Moscow Museum of Modern Art, including debuts by budding young artists and international festivals. One of the main focuses of MMOMA is to provide education in contemporary art and support for young artists. All lectures are held simultaneously online and offline.

The museum’s Instagram account offers a whole series of videos called “Awkward Questions for the Curator,” in which MMOMA curators answer pressing questions about ongoing exhibitions. In addition, from time to time, museum workers talk about their favourite exhibits on IGTV.

During the 2020 quarantine, the museum held 216 online events which were attended by about 10,000 participants from 50 countries.

Vasili Tsereteli

Executive Director

  • How ready was the museum to transition to an online format due to the COVID-19 pandemic?

    My take on it is that it was difficult to prepare for the first lockdown. It came as a surprise to everyone. Nevertheless, the MMOMA team was able to adapt to the new reality fairly quickly. We moved our lectures online. With the support of the Moscow Department of Culture, we filmed virtual tours of several exhibitions and kept in touch with our visitors through a comprehensive “Home with MMOMA” section, which provides access to selected books and works from our collection, thematic playlists, and other information. Thanks to this experience, we were fully prepared for the second lockdown.

    © Moscow Museum of Modern Art

  • How have quarantines and lockdowns influenced the development of the museum's digital projects?

    Because we transitioned to an online format, MMOMA was able to expand its reach. In 2020, people in 351 cities and 50 countries listened to our broadcasts.

    We plan to continue actively pursuing this direction when all restrictions are lifted, and we hope that the museum community will join us in this.

    We are seeing a growing interest in everything that museums can bring online. Moreover, all cultural institutions are working to improve the quality of filming and broadcasting. They are paying a great deal of attention to their representation in social media. For example, MMOMA now has a TikTok page. New apps and social platforms are emerging that want to collaborate with cultural institutions. These are all positive trends.

    © Moscow Museum of Modern Art

  • What project should someone start with when getting to know the museum’s online offerings? Which platform best captures its spirit and can become the entry point for digital tourists?

    All of the basic information can be found on our website and Instagram page. The site is a repository of all the activities that take place in our museum. Its sections tell about current exhibitions, the history of MMOMA and our collection, the Free Workshops School of Contemporary Art, and programs for kids.

    Our Instagram account provides all the latest information about museum events, video stories about selected works from our collection, and the “Awkward Questions” section, in which curators and artists answer questions from subscribers. There, one can also meet the lecturers and see how the exhibition openings and educational programs work.

  • Will online projects replace offline museum spaces and eliminate them forever?

    It is difficult to replace a real visit to the museum. Online tours are a great way to interact with those who live far from Moscow or abroad. We believe that they should not be seen as a temporary measure or a way to eliminate real-life visits, but rather as an addition to the customary museum work.

    © Moscow Museum of Modern Art

    I don’t feel that people are afraid to go to museums or that they don’t want to. Quite the opposite. After a long lockdown, we saw a renewed interest in cultural events. We hope that the museum’s audience will continue to grow, thanks to our online program. Virtual reality is likely to become an integral part of the existence of cultural institutions. Currently, however, this is out of the question and nobody can say when it will happen. It requires substantial human and material resources.

  • The information provided by Moscow Museum of Modern Art in summer 2021.

Digital museum

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project team

Author

Chief-editor

Producer

Designer

Developer

Project Manager

Assistant Producer

Diana Terenteva

Kirill Golovkin

Ali Muratkali

Karina Golubenko

Nadezhda Savina

Victoria Davidyan

Rina Podolski

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