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Leopold Museum


About the Museum

Shortly after World War II, Austrian collector Rudolf Leopold, then a student, began collecting works by Gustav Klimt and expressionist Egon Schiele, who had not yet gained popularity. Later, works by Oskar Kokoschka, Richard Gerstl, and other Austrian artists were added.

In 1994, a significant part of Leopold’s collection was passed to the state, and in 2001 a museum was created around it. Today, the museum houses more than 7,000 paintings and drawings and is the largest collection of Austrian art from the turn of the twentieth century.

In September 2021, the Leopold Museum celebrated its twentieth anniversary. To honor the date, a campaign was launched, entitled “How will you feel?” This was a series of posters with stories from visitors about their impressions of the paintings they saw. In addition, the museum team recorded a congratulatory video and summed up the interim results of their work. In 20 years, the Leopold Museum has organized 119 exhibitions and admitted about 7 million visitors. The museum website has 2 million views per year.

Hans-Peter Wipplinger


  • How ready was the museum to transition to an online format due to the COVID-19 pandemic?

    The lockdown has certainly accelerated the development and adoption of innovative media, but we already had a solid online foundation. We have been active on social media for many years. We have Facebook, Instagram, Pinterest, YouTube, and Twitter accounts with a large number of subscribers and followers. In addition, the Leopold Museum started recording videos in which curators and I conducted online tours of our permanent exhibitions even before the pandemic.

  • How have quarantines and lockdowns influenced the development of the museum's digital projects?

    New virtual exhibitions have appeared on our website. This made the permanent exhibition of the Leopold Museum available to everyone who has not been able to visit us recently due to the pandemic, including tourists. However, this project is also suitable for those who have already been to the museum and want to reexamine the collection.

    We also managed to digitize the LEO children’s studio. Its program combines short thematic tours of exhibitions with workshops. Through live broadcasts, we were able to maintain contact with the young audience and the families of our youngest visitors.

    © Leopold Museum

    During the lockdown, we participated in the development of several formats [together with colleagues from other institutions]. These are ORF Museum für Zwei, ARTE Alone in the Museum series, Vienna Showcase, Das Digitale Weekend der Museen launched by Facebook, and the Wien Tourismus broadcasting series. In the latter case, we took part in the filming of a pilot episode for the Chinese market.

    We are currently updating our online collection database, which will enable our virtual visitors to see the museum’s masterpieces in superior quality.

  • What project should someone start with when getting to know the museum’s online offerings? Which platform best captures its spirit and can become the entry point for digital tourists?

    Together with Google, we have prepared a virtual tour of our permanent Vienna 1900 exhibition and have dedicated several videos to it. These projects provide a good overview of the Leopold Museum and its central exhibition.

    © Leopold Museum

    I would also recommend our Vienna Stories blog and the Kunstlieblinge series of art video lectures on YouTube.

  • Will online projects replace offline museum spaces and eliminate them forever?

    Whether you need to prepare for a visit to a museum or want to take a close look at its collection, online projects are certainly a valuable tool. Online exhibitions can be attended 24/7 from anywhere in the world. The only prerequisite is internet access. But nothing replaces the aura of an original piece of art, and this can be encountered only in the museum itself.

  • The information provided by Leopold Museum in summer 2021.

Digital museum

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project team






Project Manager

Assistant Producer

Diana Terenteva

Kirill Golovkin

Ali Muratkali

Karina Golubenko

Nadezhda Savina

Victoria Davidyan

Rina Podolski

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