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Kunsthistorisches Museum (KHM)


About the Museum

The Kunsthistorisches Museum, a museum of art history, has developed one of the richest digital platforms among Austrian cultural institutions. Even before the COVID-19 pandemic began, its team unveiled two apps, a literary audio guide, a YouTube mini-movie series, and a podcast series.

The Inside Bruegel website is one of the museum’s most notable online projects. It is dedicated to the 12 paintings by Pieter Bruegel the Elder exhibited in the Kunsthistorisches Museum, including “The Suicide of Saul,” “The Tower of Babel,” and “The Hunters in the Snow.” Each painting is available in four modes: conventional macro photography, infrared macro photography, infrared reflectography, and X-ray photography. This enables users to see both the smallest details characteristic of Bruegel’s works and the artifacts hidden under the outer layer of paint, or to examine the condition of the wooden board used instead of a canvas.

In addition, the website provides detailed information on the development of the project and all the technologies that it encompasses.

Nina Auinger-Sutterlüty

Head of Communication and Public Relations

  • How ready was the museum to transition to an online format due to the COVID-19 pandemic?

    — During the lockdown, people could only visit museums online

    — We managed to launch the Closed but Active online program quickly and with great success

    — Virtual projects ensured a global reach

    — Free online programs were warmly received by the audience

    — We will continue to develop digital projects launched before the lockdown and preserve the new educational online formats that emerged during the pandemic

    © Kunsthistorisches Museum (KHM)

  • What project should someone start with when getting to know the museum’s online offerings? Which platform best captures its spirit and can become the entry point for digital tourists?

    — Online tours

    #ArtAperetivo lectures on Instagram

    — Social media accounts

    © Kunsthistorisches Museum (KHM)

  • Will online projects replace offline museum spaces and eliminate them forever?

    No, digital projects could never replace traditional visits to museums. Nevertheless, they will remain an important supplement to exhibitions, and the weight of online programs in terms of monetization will only increase.

  • The information provided by Kunsthistorisches Museum (KHM) in summer 2021.

Digital museum

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project team






Project Manager

Assistant Producer

Diana Terenteva

Kirill Golovkin

Ali Muratkali

Karina Golubenko

Nadezhda Savina

Victoria Davidyan

Rina Podolski

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