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Albertina Museum

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About the Museum

The Albertina is located in the historic center of Vienna in the former palace of Archduke Albrecht Friedrich Rudolf of Austria. The museum itself boasts “a unique combination of imperial luxury and great art”. It displays art works from the fifteenth to twenty-first centuries and boasts a huge collection of graphics. In its collection there are masterpieces by Leonardo da Vinci, Albrecht Dürer, Paul Cézanne, Marc Chagall, René Magritte, Gustav Klimt, Pablo Picasso, and Gerhard Richter.

In the spring of 2020, a grandiose event was expected in Vienna. The Albertina was planning to open its second building, Albertina Modern. However, shortly before the appointed date, the pandemic broke out in Europe, and the opening had to be canceled. Albertina Modern began its work a bit later, and the opening ceremony was postponed to March 12, 2022.

Dr. Daniel Benyes

Press Officer

  • How have quarantines and lockdowns influenced the development of the museum's digital projects?

    Because of the lockdown, the Albertina was able to significantly expand its online program. We made heavy use of social media, such as Facebook, Instagram, YouTube, and TikTok. Our goal was to keep as many people interested in art as possible in these difficult times.

    We regularly add videos to our YouTube channel, featuring museum director Klaus Albrecht Schröder as he speaks on various aspects of the life of the Albertina. Here, one can also find discussions of paintings and online talks with artists, curators, and collectors. In addition, we broadcast virtual openings of new exhibitions.

    © Albertina Museum

    During the lockdown, the museum’s press conferences were streamed online. At the end of the conferences, journalists could take 3D tours of virtual exhibitions.

    In terms of art education, the museum has launched online tours on Zoom. There are inclusive versions for the visually and hearing impaired.

    Drawing and painting workshops have also gone digital, and both children and adults can attend online.

    The richness of our collection can be appreciated in the Online Collection section. The exhibition “My Generation. The Jablonka Collection” is available as a 3D tour.

    © Albertina Museum

    In the future, we will expand the online program to adapt it to the wishes of our audience.

  • What project should someone start with when getting to know the museum’s online offerings? Which platform best captures its spirit and can become the entry point for digital tourists?

    Our videos recorded at the exhibition openings provide a good overview of the art that is on display at the Albertina. The 3D virtual tours deserve special attention.

    A good example is the virtual opening of an exhibition of photographs by Franz Hubmann.

  • Will online projects replace offline museum spaces and eliminate them forever?

    We do not set the digital and the real against each other as an either/or situation. Both are important.

    Very often, virtual projects help supplement and enrich the offline program, reaching those who cannot come to the museum. And yet the online offerings are not able to replace the impressions that we get from a visit to an exhibition.

    © Albertina Museum

  • The information provided by Albertina Museum in summer 2021.

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project team

Author

Chief-editor

Producer

Designer

Developer

Project Manager

Assistant Producer

Diana Terenteva

Kirill Golovkin

Ali Muratkali

Karina Golubenko

Nadezhda Savina

Victoria Davidyan

Rina Podolski

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