A recreational cluster designed by the world-renowned firm will appear in southern Russia.
A consortium led by Zaha Hadid Architects (ZHA) has won an international contest for a comprehensive development concept of a section of the embankment in the southern Russian city of Novorossiysk, Krasnodar Krai.
Besides the famed British architectural firm, other members of the consortium include consulting, landscaping, and engineering experts from Russia and beyond, namely Pride association (Russia), Arteza landscape design company (Russia), Habidatum (Russia), Rider Levett Bucknall (UK), Another Architect (Germany). The expert team was joined by Lawrence Barth, professor at AA Graduate School, well-known for his collaborations with Zaha Hadid Architects.
It will be the third project by ZHA to be brought to life in Russia; previously, the firm designed the Dominion Tower business center in Moscow and a house for Russian real estate mogul Vladislav Doronin, founder of Capital Group.
The complex is devised of nine buildings connected by a network of passages, squares, and podiums at various levels, completed by sea berths. The buildings will be used for international business events, exhibitions, and educational programs.
The cluster will seamlessly fit the existing urban environment and has the potential to become Novorossiysk’s new architectural symbol, according to the team responsible for the contest.
Construction will begin in 2019 and will involve both public funds and private investments, the latter estimated at 7 billion rubles. The cluster will result in creating new jobs in the region and will significantly boost the supply of hotel rooms in the city.
According to the competition curator Anja Sofia Ehrenfried, partner at EDDEA architectural bureau (Spain), an important benefit of the winning project is the fact that it can help attract tourists to Novorossiysk from all over the world, including people who knew nothing about the city. She believes that the future impact of the project can be compared to the ‘Bilbao effect,’ when the city in Spain was transformed thanks to just one symbolic building, the Guggenheim Museum.
The competition panel received 41 applications, including 29 from international consortiums involving companies from Belgium, Germany, Spain, Italy, Serbia, Singapore, Turkey, Ukraine, Finland, France, the Netherlands and the UK.