Strelka KB is going international, beginning to work with cities in former Soviet countries. Tashkent is the first such city to become a partner in an extensive cooperation program.
The project to revamp the public spaces of Tashkent began on July 26 in a joint collaboration between Strelka KB and Tashkent’s administration. “The aim of this project is to increase the quality of life for local residents and improve international tourism to the region,” Strelka KB wrote in a press release.
But it’s not just those who are carrying out the project that have a say in how it unfolds. “Tashkent Loves you” is a crowdsourcing ideas platform, giving the city’s 2.3 million residents an opportunity to share and discuss how they think Tashkent’s public spaces should be developed. They’re invited to vote for the ideas they like the most, and are encouraged to share their thoughts on problem areas within the city.
“Tashkent Loves You” is an important project for the city, Strelka KB explained, because “little consideration was given to the quality of the urban environment” after it rapidly expanded in the early 1900s. That expansion was due to the city becoming the most important administrative, trading, and transportation center in Central Asia at that time.
Strelka KB is well equipped to be part of the project, following its successful management of the Moscow government’s “My Street” program that started in 2015 – the biggest renovation project in the Russian capital’s modern history.
“We have been working in Russia over the past five years across 365 cities nationwide, and this is why our expertise is in high demand today,” said Strelka KB CEO Denis Leontiev, adding that the firm is going international starting with projects in former Soviet countries.
“Our approaches are competitive and appealing throughout the global market, shifting foreign perceptions of Russian consulting. By transforming cities in countries with developing economies, as a soft power we are forming a space for change, bringing in new specialists and creating bridges between cultures and cities,” he added.
In addition to revitalizing Tashkent’s public spaces, the project will also see Strelka KB working alongside local city officials to develop a design code that will regulate the positioning and characteristics of advertising panels in the city.
Explaining the title of the campaign, CEO of Strelka Architects Daria Paramonova said earlier in June: “The main idea is to make a project that will show how completely different the city’s attitude can be towards people. That is why it is called ‘Tashkent Loves You’ and not ‘I Love Tashkent.”
The project is expected to be completed this year.