The platform for spatio-temporal analytics, Habidatum Chronotope, and the operator of fiscal data, OFD Platform, compared the first day of the World Cup (June 14, 2018) and that night with an ordinary day in Moscow, to understand how the sporting event changed the habits of citizens and how fans affected Moscow’s economy. Host country Russia started the World Cup with a 5-0 win over Saudi Arabia last Thursday.
MOSCOW DID NOT SLEEP ON THE NIGHT OF WORLD CUP OPENING
It is commonly said that megacities never sleep, but researchers and data usually prove otherwise. The dynamics of purchases in Moscow on a typical June day show that commercial transactions fade from midnight, and start again around 9am. However, on the World Cup’s opening night, the city truly did not rest for one second.
On the day of the championship, especially after an impressive starting match, activity did not cease all night. After midnight, people concentrated on the main bar streets in the city center. Most of the purchases took place in the areas of Teatralnaya Square, Bolshaya Dmitrovka, Strastnoy Boulevard, Gazetny Pereulok and Tverskaya, Novy Arbat, Pyatnitskaya, Myasnitskaya Streets, and Pokrovka.
Bar STREETS MADE OVER 100 MILLION RUBLES ON MATCH DAY
The central streets of the city were bustling with people making purchases all day. Here is, for example, the timeline of Bolshaya Dmitrovka Street: horizontally – the length of the street, vertically – the time from 0:00 on June 14 to 6:00 on June 15.
The day of the match, on Bolshaya Dmitrovka alone, purchases rose by 60 percent, amounting to approximately 114 million rubles. That night, celebrating Muscovites and fans spent two and a half times more (16,000,000 rubles) than on a normal day.
THE AVERAGE BILL DOUBLED
On this sleepless night, 42 percent of purchases in the city were spent on food and beverages and 31 percent on clothes, shoes, and small household goods. Purchases of drinks, including alcoholic beverages in bars, doubled, and the average check increased by 1.5 times. Needless to say, it was a very festive Thursday.